seidensticker - Where tradition meets zeitgeist

T: +49 (0) 5361 2751493

seidensticker is Germany’s most well-known shirt brand and one of the leading manufacturers of high-quality shirts and blouses in Europe. To this day, the focus of the corporate philosophy, which has been carefully cultivated and developed over decades, remains a genuine passion for the products and the highest quality standards.

Ever since the company was founded in 1919, shirts and blouses by seidensticker visibly merge tradition and modernity. With the utmost passion, products are created that reference the current zeitgeist, without ever compromising or bowing down to fleeting trends. seidensticker stands for a sense of style, good taste and values.

Nurturing tradition while simultaneously innovatively developing it and striking a balance with modernity requires continuous change. Forming the basis of this is a consistent image that is clearly oriented to the needs of the consumers and has a strong presence, both in Germany and on an international level. seidensticker positions itself both in the formal as well as the semi-formal segment, providing discerning options for every occasion that range from the modern business look down to particularly elegant, smart outfits.

seidensticker is distributed in 52 countries worldwide as well as on 3.140 sales floors in Germany and internationally. Furthermore the seidensticker Group operates 44 own retail stores and outlets.

The Seidensticker shirt

The focus is on a combination of the best quality, the perfect fit and a stylish appearance. The shirt segment presents four collections per year with a staggered delivery on six delivery dates. In addition to this, there are also two interseason collections and a pre-collection for the spring/ summer season.

The accompanying accessories range includes ties, bow-ties, pocket squares and cufflinks. In a licensing partnership with the underwear specialist Schiesser, underwear and a nightwear range are also being developed.

The Seidensticker blouse

The blouse segment presents four collections per year, spread over ten delivery dates. Monthly changing capsule collections accentuate and extend the main collection, resulting in a modern, stylishly sophisticated assortment that combines fashion expertise, quality and the perfect fit.

The black rose

The black rose is the iconic emblem of the seidensticker brand. As a subtle distinguishing feature on the sleeve slit, on the front waist area as well as on the label, it perfectly underlines the brand’s discerning attitude.

Perfect fit

Like no other company, seidensticker is synonymous with fit competence. The perfected cut of seidensticker shirts is the result of tailoring expertise that has been refined and continuously developed over decades. With the fits X-Slim, Slim, Tailored, Modern and Comfort, seidensticker offers five different precision-cut shapes.

A reliable partner for retailers

An in-depth understanding, both of the needs of the end consumer as well as those of retailers, is an important part of the family-run company’s DNA This includes the best terms and an individually customized service. Investments in continuous further development and specific marketing activities create new impetus for joint growth. In the communication with retailers and consumers, premium quality, a high level of craftsmanship and the authenticity of the products are always at the focus.

About Seidensticker

The Seidensticker Group was founded in Bielefeld in 1919 and employs approximately 2.600 internationally. In addition to its own brands seidensticker and Jacques Britt, the company also holds the master licence for camel active as well as licences for brands including Bogner and Arrow. The Group manufactures a total of approximately 13 m items per year. The export rate amounted to 43% in the 2015/2016 financial year. The company is 100% family-owned. The two partners Gerd Oliver and Frank Seidensticker manage the Group together with Dr. Silvia Bentzinger and Martin Friedrich.

Visit us in the SEIDENSTICKER outlet store in Wolfsburg - it's worth it!


seidensticker Outlet Shop
An der Vorburg 1
38440 Wolfsburg
T: +49 (0) 5361 2751493